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On the map above you can see the QMedia locations and by clicking on the icons you can visualize the specific data for each location. The traffic date are obtained by numbering, for each location, the following issues:
- For the bus stations, the date are received from the RATUC (Cluj-Napoca Public Transportation Authority) and it represents the monthly arithmetical mean of the number of tickets and subscriptions sold in the specific location. That’s why the number of the persons in traffic may be considered double from the one posted, since only the departures had been taken into consideration.
- In cinemas, the information represent an arithmetical mean of the sold -tickets in a month.
- In supermarkets, the existing data represents the counting made by some market-studies or by actual counting the persons passing-by the surveillance cameras during one day.
- Traffic in the swimming pools had been determined by taking into consideration the number of tickets sold in a season, from June to August.
- For ExpoTransilvania, the traffic data have been estimated by considering the number of sold-tickets and number of invitations and participants to the fairs organized by ExpoTransilvania in 2004. This number is constantly increasing, from an year to the other.
The audio channel transmitted in the main bus stations from Cluj is “InfoTraffic- The Radio from your street”. The channel transmits music, news and adds and it has a personalized format, with dedicated jingles and a musical format that permanently adapts to the age-segment of the listeners form the specific location. The sound level adjusts dynamically to the noise in the street, and it evolves according to the traffic in the street. The whole system is coordinated by a computer, which periodically connects to the main server QMedia, from where it downloads the latest news and information. On Sundays, the sound level is lower, since the traffic is lower. The audio channel functions daily, between 6.30 a.m. until 9.30 p.m.
In cinemas, the audio system enables music and publicity transmissions, the audio spots being transmitted before the film starts, both in the movie room and in halls.
For supermarkets, the audio systems enable the transmission of publicity at defined hour intervals; the playlist belongs either to Qmedia (in Mega supermarket, for instance) or to different radio stations (as it is in Central or Sora supermarket).
The swimming pools transmit a playlist youth-oriented and the publicity is transmitted for a maximum of 4 times/ hour.
In ExpoTransilvania the systems function only when there are exposures, between 10 a.m. to 6 p.m , or 10 a.m. to 8 p.m. The publicity from this location addresses both to the exponents and to the visitors.
QMedia clients can supervise online the way in which the publicity is transmitted to system, and they have the complete control of the publicity campaigns, the adds programming/ transmission/ monitoring system being totally computerized. In order to make this possible, in each location an IBU (Intelligent Broadcasting Unit) system, computerized that controls the musical and the publicity playlist, the hours of starting and closing the system, the report system, the communication with the central server, etc.
For more information regarding QMedia, please contact us at infotrafic@qsoft.ro